Sustainability

Our roadmap to the lowest possible impact on nature.

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Vision

We are always looking out for new, innovative materials that are ideally based on natural raw materials or at least do not rely on petroleum-based resources. Our wish and goal is to produce products that have as little impact on nature as possible, but are still high-performance and offer the necessary functionality for surfing. When developing new products, selecting materials or purchasing packaging material, and even in communications and exchange with our customers, we always follow our R-Principles - Reduce, Reuse, Repair, Resell, Recycle.

Reduce your carbon footprint. Try buying sustainable options. Start the circle.
Reuse your clothes. Favor durability over fast fashion. Be the circle.
Repair while you can. Repairs can extend the life of your bikinis in the simplest way. Be the circle.
Sell what you no longer want. Give your bikini a second chance. Be the circle.
Recycle your products. Choose materials that are made from waste. Close the circle.

Products

We say no to fast-fashion.

Our products are developed with great dedication and care. In doing so, we always prioritize “quality” and “durability.” We believe these characteristics are essential for sustainable products. By selecting high-quality materials and employing craftsmanship that is meticulously thought out down to the last detail, we create products that last longer than a single season. The longevity of our products is further enhanced by the fact that we develop designs that do not follow trends and choose colors that remain in style for several years. We also launch new products for each product line only once a year. Less is more!

Materials

Our surf bikinis and swimsuits, as well as our yoga & activewear require the highest quality and performance material. In the water, it should feel like a second skin, and back on the beach, it needs to dry quickly. Giving your body the full freedom to stretch and move requires immense elasticity. With this in mind, we chose the best fabrics with the lowest environmental footprint – recycled yarns sourced in Europe.

Fabrics with Recycled Polyamide

Our swimwear fabrics are made of recycled polyamide, also known as Nylon. We use a regenerated polyamide from industrial waste called Econyl®. The global warming impact of using Econyl® is 80% lower compared to nylon produced from virgin petroleum. After being mixed with elastane it is woven into a very high-performance fabric that suits perfectly for our surf bikinis and yoga leggings.

Opportunity

By working with Econyl®, we relinquish using nylon, and therefore no new oil resources are needed. Technically, Econyl enables a fiber-to-fiber production that allows the yarn to be recycled over and over again. In this way, our products would not be wasted after being worn out.

Challenge

Technologies to split elastane from polyamide through chemical recycling have not been developed yet. This is why our surf bikinis and active-wear can’t close the loop for a circular economy at the moment. We actively follow the developments in recycling technologies and hope to provide you with a fully sustainable solution.

Recycled polyamide has 80% lower impact on nature than polyamide made from petroleum.

Organic Cotton

For products that don’t require high levels of functionality, we use renewable materials. We always use organic cotton for our caps, beach towels, and T-shirts.

Microplastic Pollution

Recycled or not – synthetic fabrics will somehow always have an impact on our environment. When washing synthetic materials, abrasion creates microplastics, which are released into nature via wastewater. In order to prevent this, the washing water would have to be filtered, which is not yet done by any washing machine.

We recommend to use the Guppyfriend washing bag to prevent microfibers from entering into the sanitation and from there into rivers and oceans. It also protects your garments so they last longer through less abrasion.

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Animal Protection

Up until 2020, we were using leather tags for the branding of the products of our signatures collections. With the branding update in 2021, we are completely eliminating the use of leather. As of now, no animal-derived products are used in our products.

Routes of Transportation

In 2018 we decided to move our production from Indonesia to Europe in order to bring it closer to where we source our fabrics and therewith get rid of unnecessary circles of transportation. Our products are now made in Portugal by a small family business under fair working conditions. All our materials are sourced in Europe.

We ship our beloved surf bikinis and our yoga & activewear in cardboard boxes or in envelopes and shipping bags made from a blend of recycled paper and grass. All shipping packaging can be fully recycled.
To protect the products during shipping, we additionally pack them in paper bags. Unlike the cotton bags used in the past, the paper bags have a much lower environmental impact.
We print our packing slips on 100% recycled paper. Therefore, we use printing paper from Steinbeis which is certified by Blauer Engel, the highest and strictest certification in the paper industry.
All of our tags — the piece of paper attached to each product — are made in Berlin at Druckerei Arnold by printing with ecological ink on 100% recycled paper from Germany.

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