The 2024 Aesthetics collection 'Beyond the Break' encapsulates the spirit of a summer that stretches beyond the ordinary, inviting you to escape the daily grind and embrace the enchanting idleness of the season.
Our light and soft terry material has character and stands out. In contrast to its appearance, however, it is extremely comfortable to wear and hugs the skin, yet just as functional as you want a bikini to be.
Last year’s popular styles are now complemented by a brand-new bikini bottom with a narrower silhouette, for those who want to embrace even more sunshine. Our print design is reminiscent of that cool splash when you jump into a swimming pool, while the color palette absorbs the azure sky that seamlessly blends in with the sea. All the styles evoke a sense of freedom and ease because they’re elegant and sportive at the same time.
Let Oy be your companion for those hot summer days, where the only rule is to savor the beauty of the moment, beyond the break of the everyday routine.
For many years now, our Signatures surf bikinis provide support and reliability for all you surfers out there. Given the long story of success, this year's collection highlights the fact that it has always been about you! You are the center of attention, the reason for our creation and the motivation to constantly improve.
As a key piece of this celebration and this year’s print design, we chose the hibiscus flower, a well known symbol not only in the surfing community for beauty and strength. In some cultures it is also a royal icon, therefore in our eyes a flower like a crown for our surfing queens.
Like a flower with its colorful petals that come together to create a striking and harmonious bloom, women in surfing stand together as like-minded surfers that obey the same values that form the foundation of this, our sisterhood: respect, support, empowerment, and independence.
The warm and harmonic color palette of the collection symbolizes the unity and harmony that exists between sisters, along their individuality.
We stand together, a kingdom of queens.
Following the feedback of our community, we decided to give two of our tops an update: Esox and Dace can now be fitted with pads. For reasons of sustainability and the avoidance of waste, the decision is up to you, as pads are not for every surfer. We only ship them if you integrate them in your order.
Oy’s 2023 Aesthetics collection features fresh and vibrant colors that pop against the rough, monochromatic desert landscape, a landscape that is more and more common in Southern Europe with extreme heat and dryness due to man-made climate change.
This collection is our way of acknowledging the challenges that come with these weather extremes, and our commitment to doing our part to prevent further harm to the environment, as shown in the selection of our new material made with recycled plastic. The light terry material has character and stands out in contrast to its appearance, however, it is extremely comfortable to wear, yet just as functional as you want a bikini to be.
In addition to our proven pieces Vento and Zephyr, the new Joran top as well as the new bottoms Samum and Calima standout with its enhanced cuts and fits. They are designed to be versatile and can be worn while surfing or lounging on the beach.
Combined with shirts and shorts, you can also wear them just as a colorful statement, making them perfect for hot nighttime ventures. The new ‘Desert Heat’ bikini collection from Oy is a stark contrast to last year's collection, which celebrated the chic and sophisticated French lifestyle.
“Desert Heat” is a fashion statement for sustainability – a reminder and call to deal with these challenges.
Introducing “Spectrum of Summer”: our surf bikini collection for 2023! This line is all about capturing the vibrant energy of summer, the various frequencies of this season, from its endless days to its endless waves.
Warm summers with it long days and short nights bring plenty time to be active:
Whether you're hitting the waves for surfing, lounging on the sand, or taking a dip in the ocean, our surf bikinis and surf swimsuits are designed to keep you looking and feeling your best all summer long. The collection features our wide range of proven styles, from classic triangle tops and sporty bustiers to bottoms with low coverage and high-waisted options. Our bikinis and swimsuits are not just fashionable, but also functional, designed to withstand the rigors of surfing and all the other beach activities you love.
The color palette for this collection is inspired by the many hues of summer – from deep ocean blue to juicy strawberry red. Designed to be mixed and matched, you'll find a piece to fit your taste. With our cool cat print, you can easily make a splash at the beach.
Our bikinis are crafted with recycled plastic materials, ensuring both sustainability and style. Quick-drying, stretchy, and resistant to salt water and sun exposure, you can enjOy your summer in total comfort.
“Spectrum of Summer” is all about good times. Grab your surfboard, put on your new bikini, and soak up the sun in style – Oy has you covered.
Life is movement, living means moving. Every breath you take is a movement, and even more — it's a motion. Motion is a change of positions, an alignment, performed thousands of times a day and of course during the night. Your body is the tool to conduct these changes, to move through life whether you tell it to do so or not, being active or passive.
The 2022 Yoga & Activewear collection is your body's assurance to accomplish active movements and equally embrace the passive ones.
Our short and long leggings with its tight fit make you want to move, to bend, to crawl and to turn upside down, to feel these transitions. The compressive material provides the necessary support, shapes your body and flatters your silhouette. All tops are made of super soft and cozy fabric and will comfort you to stay still, breathe, lay down and listen to your inner self.
The Yoga & Activewear sets let you experience the perfect balance between mediation and relaxation, movement and regeneration because we don't only want to focus on just the quantity, but also the quality of these daily motions. This spirit is reflected by the earthy and dark color tones.
Sustainability is not limited to the handling of raw materials but above all to our own resources, our body, soul and mind. Abandon yourself to these movements, enjoy them, feel them and become one with the direction your body takes you to.
What to wear under a wetsuit? U.W.W. (Under Wetsuit Wear) is our answer to this question. Of course, you can wear normal Oy surf bikini tops and bottoms or just “nothing” under your wetsuit. However, bikini bottoms and tops with the drawstring at the waist or back can sometimes be too much fabric to tuck under your wetsuit. Without anything at all, you often feel unprotected, or it makes taking off the wetsuit more complicated with a towel to cover up. Our U.W.W., on the other hand, is completely flat and super thin and hugs your body tightly. So you’re protected under your wetsuit and can change easily and worry-free.
Our first series of U.W.W. was made from excess material or faulty produced swimsuits. The material thus brings the same characteristics as our bikinis: quick drying and elasticity for best comfort.
Oy wird von den Geschwistern Zelia und Dario Zadra mit Sitz in Zürich und Berlin geführt. Während Zelia die Textilien entwirft und gestaltet, das Marketing und den Vertrieb von Zürich aus betreibt und die Produktion in Portugal leitet, leitet Dario den Online-Shop, den Vertrieb von Berlin aus und ist für alle internen Prozesse verantwortlich.
Zelia is the founder and managing director of Oy. She is a serial entrepreneur with a design background who has successfully brought Oy to the market and shaped the brand's unique identity. As a surfer, she has a specific understanding of the needs of our customers who are looking for surf bikinis that are functional, stylish and of high quality. She is personally responsible for the company's sales and marketing, while also managing product development and production.
Dario ist seit 2020 Partner im Unternehmen. Er ist jedoch schon seit 2016 für die Entwicklung der Webseite und seither auch für die Strukturierung interner Prozesse verantwortlich. Darios Hintergrund im Produktdesign ermöglicht es ihm, unsere interne Struktur und Prozesse zu optimieren, während seine große Erfahrung in Designagenturen mit Marken unterschiedlicher Größe und Strategie ihn zur idealen Person für seine Aufgabe macht.
"We have been offering surf bikinis since 2012. Quality is our top priority, as a surf bikini has to live up to its name. Sustainability is at least as important to us. With our products, we not only want to offer functional surf bikinis, but also express our love for the environment."
Founder of Oy
"For us, surfing is more than just a hobby. It is a passion that connects us with nature."
Founder of Oy
"Sustainable fashion is more than just using recycled materials. With our timeless design, we try to offer bikinis that will last longer than one summer – in the fashion world, this is also a factor of sustainability."
Founder of Oy
"For us, surfing is more than sports and Oy is more than bikinis. Oy bikinis are specially designed for surfing so that our customers don't have to think about whether something is slipping, but can concentrate fully on surfing."
Founder of Oy
"By relocating production from Bali to Portugal in 2017, we were able to shorten our routes of transportation and can therefore produce in a more resource-conscious and fairer way."
Founder of Oy
Zeila, responsible for the design of the Oy brand, explains that "you still have to separate personal and business, but it's a whole other level of working together – she really enjoys it and sees it as an absolute privilege to work with her brother."
"I quit my job so that I could concentrate on Oy full-time, I wouldn't have done that if I didn't believe in Oy 100% and was convinced that the collaboration with my sister would work out."
Partner at Oy
Our surf bikinis and yoga wear are produced in a small family business in the north of Porto. The company was founded in 2015, but has more than 30 years of experience in the production of swimwear, as the family business, which was initially called Irmar, existed long before that.
22 employees are currently involved in production, all of whom work full-time. Under Portuguese law, companies are obliged to pay at least the minimum wage. The law also roughly defines how much is earned for which work. In addition to the legal provisions, production values its employees individually, depending on their responsibilities. Diligence prizes are also awarded, and the profits are divided fairly among all employees each year. The appreciation towards the employees is enormous. At the beginning of each year, a doctor and a nurse visit the factory to examine each employee. All employees are insured against accidents at work.
Oy attaches great importance to the legal safety and hygiene requirements. Production complies with all regulations and is inspected every 6 months by an environmental engineer who ensures that employees are working in safe conditions.
Yoga & Activewear