Brand Assets
Brand Präsentation
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Oy’s 2023 Aesthetics collection features fresh and vibrant colors that pop against the rough, monochromatic desert landscape, a landscape that is more and more common in Southern Europe with extreme heat and dryness due to man-made climate change.
This collection is our way of acknowledging the challenges that come with these weather extremes, and our commitment to doing our part to prevent further harm to the environment, as shown in the selection of our new material made with recycled plastic. The light terry material has character and stands out in contrast to its appearance, however, it is extremely comfortable to wear, yet just as functional as you want a bikini to be.
In addition to our proven pieces Vento and Zephyr, the new Joran top as well as the new bottoms Samum and Calima standout with its enhanced cuts and fits. They are designed to be versatile and can be worn while surfing or lounging on the beach.
Combined with shirts and shorts, you can also wear them just as a colorful statement, making them perfect for hot nighttime ventures. The new ‘Desert Heat’ bikini collection from Oy is a stark contrast to last year's collection, which celebrated the chic and sophisticated French lifestyle.
“Desert Heat” is a fashion statement for sustainability – a reminder and call to deal with these challenges.
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Introducing “Spectrum of Summer”: our surf bikini collection for 2023! This line is all about capturing the vibrant energy of summer, the various frequencies of this season, from its endless days to its endless waves.
Warm summers with it long days and short nights bring plenty time to be active:
Whether you're hitting the waves for surfing, lounging on the sand, or taking a dip in the ocean, our surf bikinis and surf swimsuits are designed to keep you looking and feeling your best all summer long. The collection features our wide range of proven styles, from classic triangle tops and sporty bustiers to bottoms with low coverage and high-waisted options. Our bikinis and swimsuits are not just fashionable, but also functional, designed to withstand the rigors of surfing and all the other beach activities you love.
The color palette for this collection is inspired by the many hues of summer – from deep ocean blue to juicy strawberry red. Designed to be mixed and matched, you'll find a piece to fit your taste. With our cool cat print, you can easily make a splash at the beach.
Our bikinis are crafted with recycled plastic materials, ensuring both sustainability and style. Quick-drying, stretchy, and resistant to salt water and sun exposure, you can enjOy your summer in total comfort.
“Spectrum of Summer” is all about good times. Grab your surfboard, put on your new bikini, and soak up the sun in style – Oy has you covered.
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Life is movement, living means moving. Every breath you take is a movement, and even more — it's a motion. Motion is a change of positions, an alignment, performed thousands of times a day and of course during the night. Your body is the tool to conduct these changes, to move through life whether you tell it to do so or not, being active or passive.
The 2022 Yoga & Activewear collection is your body's assurance to accomplish active movements and equally embrace the passive ones.
Our short and long leggings with its tight fit make you want to move, to bend, to crawl and to turn upside down, to feel these transitions. The compressive material provides the necessary support, shapes your body and flatters your silhouette. All tops are made of super soft and cozy fabric and will comfort you to stay still, breathe, lay down and listen to your inner self.
The Yoga & Activewear sets let you experience the perfect balance between mediation and relaxation, movement and regeneration because we don't only want to focus on just the quantity, but also the quality of these daily motions. This spirit is reflected by the earthy and dark color tones.
Sustainability is not limited to the handling of raw materials but above all to our own resources, our body, soul and mind. Abandon yourself to these movements, enjoy them, feel them and become one with the direction your body takes you to.
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The Basque Country and especially Biarritz have always been a very special place and a source of inspiration for the founders of Oy. This is where they learned about the french savoir-vivre: hanging out at the beach all day long, enjoying a little coffee and croissant in the morning sun after an early surf session, walking along the beach promenade in the hot midday sun and strolling past little shop’s windows. These days when you wear nothing except your favorite swimwear, ending in a beautiful moment, sharing a glass of wine with your friends while watching the sunset. The 2022 Aesthetic collection is the evocation of this endless summer vacation in Southern France.
The bikinis and swimsuits are made with a sustainable fabric made of ECONYL® regenerated Nylon. The fabric has a firm and pronounced ribbed structure and a soft hand feel. It is lightweight, quite stretchy and absolutely see non-through. This extraordinary and very high quality fabric will bring a special touch to your new summer beach outfit, including the newly designed swimsuit Zephyr — a mature and very elegant piece, already a classic. Shades of primary colors — blue, white, and yellow — gather the dominant natural vibes of the Atlantic Ocean, white sand and the sun.
Let our new Aesthetics swimwear be your all day summer companion to surrender to the French vacation feeling that must never end.
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We are celebrating. And we are grateful for the opportunities to deepen our relationship with nature. Full of optimism, we bring the longing and euphoria that we had to hold back for so long back into the line-up. It’s time to get out with the new surf bikinis and swimsuits of our Signatures line that are made to be surfed.
Our in 2021 newly introduced designs underwent thorough testing and improvement to come out stronger this year and emphasize our time-tested quality even more. An expanded range of products, like the new "Blay" surf swimsuit, adapts to your individual needs and challenges in the water.
While last year our color palette was strongly based on the power and tranquility of Mother Earth, this year we are adding optimistic and refreshing highlights. By mixing and matching plain color and print designs, you can make bold statements. These energized basics will be the perfect companion and boost for endless hours of surf action that you will get to enjoy and celebrate this season.
The 2022 Signatures print is an ode to the most popular print design we ever launched. We decided to reinterpret the design in celebration of our tenth anniversary. Yes, that's right — 10 years of Oy.
Since 2020, and equally this year, we only use recycled fabrics for our surf bikinis and swimsuits. Over the years, we learned and realized that it is our responsibility to protect the environment. Nature and surfing have always accompanied and guided us through the last years. Even if we had to reduce or limit our activities or radius, optimism and energy were always by our side. We no longer have to hold back but can take off with confidence to celebrate nature, waves, and Oy — and become one with the ocean again.
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What to wear under a wetsuit? U.W.W. (Under Wetsuit Wear) is our answer to this question. Of course, you can wear normal Oy surf bikini tops and bottoms or just “nothing” under your wetsuit. However, bikini bottoms and tops with the drawstring at the waist or back can sometimes be too much fabric to tuck under your wetsuit. Without anything at all, you often feel unprotected, or it makes taking off the wetsuit more complicated with a towel to cover up. Our U.W.W., on the other hand, is completely flat and super thin and hugs your body tightly. So you’re protected under your wetsuit and can change easily and worry-free.
Our first series of U.W.W. was made from excess material or faulty produced swimsuits. The material thus brings the same characteristics as our bikinis: quick drying and elasticity for best comfort.
Lookbook
Products
Oy wird von den Geschwistern Zelia und Dario Zadra mit Sitz in Zürich und Berlin geführt. Während Zelia die Textilien entwirft und gestaltet, das Marketing und den Vertrieb von Zürich aus betreibt und die Produktion in Portugal leitet, leitet Dario den Online-Shop, den Vertrieb von Berlin aus und ist für alle internen Prozesse verantwortlich.
Zitate
Team & Behind the Scene
Unsere Surf Bikinis und Yogawear wird im einem kleinen Familienbetrieb im Norden Portos hergestellt. Das Unternehmen wurde 2015 gegründet, verfügt aber über mehr als 30 Jahre Erfahrung in der Produktion von Swimwear, da das Familienunternehmen, das zunächst Irmar hieß, schon lange vorher existierte.
Derzeit sind 22 Mitarbeiter:innen bei der Produktion beschäftigt, die alle in Vollzeit arbeiten.
Nach portugiesischem Recht sind die Unternehmen verpflichtet, mindestens den Mindestlohn zu zahlen. Das Gesetz legt auch grob fest, wie viel für welche Arbeit verdient wird. Zusätzlich zu den gesetzlichen Bestimmungen schätzt die Produktion seine Mitarbeiter individuell, je nach ihrer Verantwortung. Es werden auch Fleißpreise vergeben und der Gewinn wird jedes Jahr gerecht unter allen Mitarbeitern aufgeteilt. Die Wertschätzung gegenüber den Mitarbeitern ist enorm. Zu Beginn eines jeden Jahres besuchen ein Arzt und eine Krankenschwester die Fabrik, um jeden Arbeitnehmer zu untersuchen. Alle Mitarbeiter sind gegen Arbeitsunfälle versichert. Dies gilt auch für den Weg zur Fabrik und für Geschäftsreisen.
Oy legt großen Wert auf die gesetzlichen Sicherheits- und Hygieneanforderungen. Die Produktion hält alle Vorgaben ein und wird alle 6 Monate von einem Umweltingenieur überprüft, der sicherstellt, dass die Mitarbeiter unter sicheren Bedingungen arbeiten.