Brand Assets
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Over many years, Oy has been a faithful companion to various personalities for their water adventures. It is time to celebrate this cohesion: We are venturing into the open sea, so to speak, and visit women whose work and passion are guided not only by the tides. Women who are not only sporty in the water, but also deal with it professionally or artistically.
As of this celebration, our Signatures with tried-and-tested products are introduced with fresh new colors that represent sun and water as equation for a happy mood, good surf and water adventures: a sunny yellow, shapes of blue and a stripey print.
This is also the perfect opportunity to introduce our new top “Hoki” that fits and supports a large bust size. With wider straps and plenty of volume thanks to the gathering and darts at the front, it has been specially designed for this purpose.
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The 2024 Aesthetics collection 'Beyond the Break' encapsulates the spirit of a summer that stretches beyond the ordinary, inviting you to escape the daily grind and embrace the enchanting idleness of the season.
Our light and soft terry material has character and stands out. In contrast to its appearance, however, it is extremely comfortable to wear and hugs the skin, yet just as functional as you want a bikini to be.
Last year’s popular styles are now complemented by a brand-new bikini bottom with a narrower silhouette, for those who want to embrace even more sunshine. Our print design is reminiscent of that cool splash when you jump into a swimming pool, while the color palette absorbs the azure sky that seamlessly blends in with the sea. All the styles evoke a sense of freedom and ease because they’re elegant and sportive at the same time.
Let Oy be your companion for those hot summer days, where the only rule is to savor the beauty of the moment, beyond the break of the everyday routine.
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Life is movement, living means moving. Every breath you take is a movement, and even more — it's a motion. Motion is a change of positions, an alignment, performed thousands of times a day and of course during the night. Your body is the tool to conduct these changes, to move through life whether you tell it to do so or not, being active or passive.
The 2022 Yoga & Activewear collection is your body's assurance to accomplish active movements and equally embrace the passive ones.
Our short and long leggings with its tight fit make you want to move, to bend, to crawl and to turn upside down, to feel these transitions. The compressive material provides the necessary support, shapes your body and flatters your silhouette. All tops are made of super soft and cozy fabric and will comfort you to stay still, breathe, lay down and listen to your inner self.
The Yoga & Activewear sets let you experience the perfect balance between mediation and relaxation, movement and regeneration because we don't only want to focus on just the quantity, but also the quality of these daily motions. This spirit is reflected by the earthy and dark color tones.
Sustainability is not limited to the handling of raw materials but above all to our own resources, our body, soul and mind. Abandon yourself to these movements, enjoy them, feel them and become one with the direction your body takes you to.
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What to wear under a wetsuit? U.W.W. (Under Wetsuit Wear) is our answer to this question. Of course, you can wear normal Oy surf bikini tops and bottoms or just “nothing” under your wetsuit. However, bikini bottoms and tops with the drawstring at the waist or back can sometimes be too much fabric to tuck under your wetsuit. Without anything at all, you often feel unprotected, or it makes taking off the wetsuit more complicated with a towel to cover up. Our U.W.W., on the other hand, is completely flat and super thin and hugs your body tightly. So you’re protected under your wetsuit and can change easily and worry-free.
Our first series of U.W.W. was made from excess material or faulty produced swimsuits. The material thus brings the same characteristics as our bikinis: quick drying and elasticity for best comfort.
Lookbook
Products
Oy wird von den Geschwistern Zelia und Dario Zadra mit Sitz in Zürich und Berlin geführt. Während Zelia die Textilien entwirft und gestaltet, das Marketing und den Vertrieb von Zürich aus betreibt und die Produktion in Portugal leitet, leitet Dario den Online-Shop, den Vertrieb von Berlin aus und ist für alle internen Prozesse verantwortlich.
Quotes

Our surf bikinis and yoga wear are produced in a small family business in the north of Porto. The company was founded in 2015, but has more than 30 years of experience in the production of swimwear, as the family business, which was initially called Irmar, existed long before that.
22 employees are currently involved in production, all of whom work full-time. Under Portuguese law, companies are obliged to pay at least the minimum wage. The law also roughly defines how much is earned for which work. In addition to the legal provisions, production values its employees individually, depending on their responsibilities. Diligence prizes are also awarded, and the profits are divided fairly among all employees each year. The appreciation towards the employees is enormous. At the beginning of each year, a doctor and a nurse visit the factory to examine each employee. All employees are insured against accidents at work.
Oy attaches great importance to the legal safety and hygiene requirements. Production complies with all regulations and is inspected every 6 months by an environmental engineer who ensures that employees are working in safe conditions.
