The Reinvention of Oy

Die Neuerfindung von Oy

Longing for change, we found ourselves anew and became aware of what Oy really stands for. Nothing has changed in our mission: Functionality without compromising on design. Oy is the sustainable surf bikini that stays on – only better!

Our brand new signatures collection is an ode to color — True to You — lets you find your shades of colors. We renewed our color palette and improved our patterns. Modern and clean lines emphasize the sporty character of the collection while flattering all silhouettes. The proven support provides maximum freedom of movement and guides you as you play with the elements of nature. Different styles adapt to your needs and give you all the freedom to find your true self. Awaken your intuition, connect with the earth and the sea and focus on your ride.

Feel the warmth of the sun, the roughness of the ocean, the wind of the shore, not only on your skin but dress yourself in this color palette of nature. Find the perfect flattering color to feel comfortable in your skin. Combine all shades and styles among themselves, an endless game of possibilities to express and find yourself.

Let the color dress you and merge with nature: move freely like a fish and glitter like the sun on the water — Oy will be your loyal companion among your ride.